Fundación BBVA México: Fondo editorial
Designed and developed a responsive web platform for BBVA Foundation's Editorial Collection, a digital space dedicated to promoting books on culture, history, science, cuisine, and the arts. The project focused on creating a clean, accessible, and visually engaging experience that reflected BBVA's brand identity while making the editorial catalog easy to explore across all devices.
Working closely with technology and commercial teams, I designed the user interface, developed the banners displayed in the website, and ensured a cohesive visual language throughout the platform. The result was a modern, responsive website that balanced functionality, usability, and editorial storytelling, providing users with an intuitive browsing experience aligned with the Foundation's mission.
This project reinforced the importance of combining thoughtful design with cross-functional collaboration. By aligning user needs, business objectives, and BBVA's visual identity, the final platform successfully transformed a diverse editorial catalog into an accessible and engaging digital experience.