Fundación BBVA México
Designed and developed digital platforms for BBVA Foundation's charitable initiatives, including scholarship donation programs and fundraising events such as the Foundation's annual marathons. These platforms enabled users to securely make donations, register for events, and complete online payments through a streamlined and intuitive experience.
The primary focus was to create interfaces that made every step of the process simple and accessible. From presenting information about each initiative to guiding users through registration and payment flows, every element was carefully designed to reduce friction, build trust, and encourage participation. The platforms followed BBVA's visual identity while remaining responsive and fully optimized across desktop and mobile devices.
The projects required close collaboration with technology, commercial, and Foundation teams to ensure seamless integration between the user interface and secure payment systems. Through thoughtful information architecture, clear navigation, and accessible design, the platforms provided an efficient experience that supported both users and the Foundation's social mission.
These projects demonstrate how user-centered design can simplify complex transactional processes while contributing to meaningful causes. By combining usability, accessibility, and brand consistency, the platforms helped connect donors and participants with initiatives that create a positive impact in their communities.